Micromax's comeback in India with its IN 1b & IN Note 1 Smartphones

Micromax made comeback in Indian Smartphone Market with its Budget IN 1b & Mid-Range IN Note 1.

- With my Opinions and Suggestions to Micromax.

Micromax launched 2 new smartphones in India. One is a budget smartphone 'IN 1b' which is powered by Mediatek Helio G-35 Processor & comes in two variants - lower end variant comes with 2 GB RAM with 32 GB Storage which is priced at ₹6,999/- & it comes with Android 10 Go Edition & higher end one comes with 4 GB of RAM & 64 GB of Storage with the price tag of ₹7,999/- and it offers Android 10 but rest of the specifications remains the same. The 'IN 1b' phone comes in three colours - Blue, Purple & Green.

Introducing India's budget champion, IN 1b! Go All #INForIndia at just INR 6999 (2+32GB) and INR 7999 (4+64GB). Register on https://t.co/fNtSGasWYi and get alerts about our flash sale on 26th Nov.#INMobiles #MicromaxIsBack pic.twitter.com/pJLCX8Y7Gb

— IN by Micromax #IN1b (@Micromax__India) November 4, 2020

The other phone is a Mid-Range offering named - 'IN Note 1', that is powered by Mediatek Helio G-85 processor & comes in two variants - lower end one have 4 GB of RAM & 64 GB of Storage and the higher end one offers 4 GB of RAM & 128 GB of storage other specifications remains the same priced at ₹10,999/- & ₹12,499/- respectively. This smartphone comes in two colours & those are - Green & White. 

Ab India ka style dekho with the new IN note 1. Go all #INForIndia at just INR 10,999 (4+64GB) and INR 12,499 (4+128GB). Register on https://t.co/fNtSGasWYi and get alerts about our flash sale on 24th Nov. #INMobiles #MicromaxIsBack pic.twitter.com/F6c9izCT9B

— IN by Micromax #IN1b (@Micromax__India) November 4, 2020

The first sale of IN Note 1 will be going live on 24th November & for IN 1b it will be on 26th of November on Flipkart and Micromax website.

To know about full specifications click here > IN 1B Specifications & IN Note 1 Specifications .

Let us discuss - 

Now let's discuss about this Surprise Comeback by Micromax -

The Good Things - 

People were expecting something good from the Indian Smartphone Manufacturer "Micromax" and it looks like the company is offering more than what people were expecting. Micromax is now offering Made in India Smartphones with not just only good specifications but also with a really competitive pricing.

Micromax is now promising Stock Android experience without any Ads and Bloatware, also they've promised 2 Years of Android Updates for both of their offerings. And in my opinion it's a good and smart move by the company.

With this strategy, it looks like they're going to give a tough competition to the other smartphone companies. I think people are going to buy Micromax phones because of Stock Android with no Bloatware or Ads whatsoever because people don't want a phone with a bloated user interface, unnecessary and unwanted apps and advertisements that is being pushed in Notifications by some of the smartphone makers on their phones.

What some manufacturers do is they try to subsidise the phone's price with the help of these preloaded applications and sending advertisements through push notifications so that they can provide smartphones with good specifications at a lower price. Most of the smartphones that were present in the market (mostly budget & mid range phones) offered these kinds of bloated UI and the stuff I've mentioned but the phones offered decent specifications for the price so the people used to buy those smartphones. 

The chances of Micromax will be giving tough competition to it's competitors is visible due to the strategy on which Micromax is working, so it will be interesting to see what will happen in future. 

My Suggestions -

They must provide seamless software experience on their smartphones -

Now we can see that Micromax was able to read the mind of the potential consumers in the Indian Smartphone Market that means the company was able to find out what was the need of the people and after finding out they've made their smartphones accordingly. 

But here's a thing & that is - not only just the specifications that matters but also the overall fluidity in the operating system, seamless software experience and the integration of hardware with the software that also matters. Yes, there are companies like Motorola & Nokia offering seamless stock android experience on their smartphones with decent specifications at a good pricing. And what the software experience that Micromax's phones are going to offer we don't know about that yet, that means we don't know if the software will be seamless or not. I know they're launching good looking decent phones after a very long time at an almost unbelievable price but I expect that their phones must offer good OS experience like the Motorola and Nokia phones offers.

Micromax must work on Consumer's feedback - 

I was talking about taking suggestions from its customers - Yes let's talk about it -> What I mean when I say - taking suggestions from user's end - is that the company should take suggestions about the improvements needed in the software to make it smoother and more optimised for the phone itself. They can also add some useful features as well from the suggestions received. This is important because now if Micromax is planning to compete with the already established mobile manufacturers in the Indian Smartphone Market, so they must give importance to it's potential customers and their ideas as well to make their smartphones more improved.

So what do I think -

Micromax's comeback was really surprising and I am expecting that their smartphones will be great for the price. 

Thanks for Reading!

Regards!

This article is written by - Amay Bakshi

Twitter - @amay_bakshi